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Envelopes
Whenever you send
something to your customers, you should use add a professional touch
by using custom envelope printing.A custom printed envelope enhances
and reinforces your brand image. It conveys a professional and
uniform look to your business correspondence, and greatly increases
the chance that your customer will read what’s inside. A big
advantage is that one envelope printing project will produce
envelopes that you can use with virtually any marketing campaign. Here
are some suggestions for ways to use your marketing envelopes: |
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- Send special offers to customers with a custom envelope
- Send coupons to loyal customers in a custom envelope
- Send personalized letters in custom envelopes to really drive home your marketing message
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Want to increase
the chances of customers opening your direct mail? Custom envelope
printing that includes your logo and corporate identity is proven to
dramatically improve read rate of direct mail. Customers are
constantly flooded with junk mail which means you need a way to make
sure your mail can be identified quickly and easily. Whether you are
advertise through direct mail or simply need to communicate with your
current customers, keep these envelope printing principles in
mind.Most companies use direct mail as part of their marketing
strategy. Consistent branding is essential when using direct
mail, which is why printed envelopes are such an important investment.
Logo
No single image or design embodies your
brand like a logo. Include your logo in the upper left hand corner of
the design or along the right side of the envelope. A recent trend is
to use the logo like a watermark - faded and extending across the
face of the envelope
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Contact information
Besides an address, always include a
phone number as this gives customers a direct line to your staff. If
you have separate campaigns, you should consider separate contact
information for each campaign instead of a generic, corporate contact
address.
Full color
When you really need to get attention, take
advantage of the PrintPlace.com full color printing. Envelope
printing can be an incredibly inexpensive method of brand
reinforcement, so be sure to include company colors.
Bulk printing
The best way to save money is to print
bulk. While that may seem counter intuitive, you will see dramatic
cost efficiencies with around 2000 envelopes. Since your business is
not likely to move any time soon, you cannot print too many envelopes
anyway. Explore pricing with Mehta Creations.com’s easy to use form
and see how even doubling your order may only result in a 10%
increase in the price! |
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